Manage and respond to Google hotel reviews

Reply faster, keep tone consistent, and improve local visibility by managing Google reviews alongside OTAs in one queue.

Google is the world's most-used search engine and often the first point of contact for potential guests. The reviews and ratings displayed directly in Google Search and Maps are critical for organic visibility and driving local conversions. Manually monitoring Google Business Profile (GBP) listings for every property, while also handling feedback from other major platforms (OTAs), leads to slow response times and a fragmented brand message.

Our platform centralizes your entire review workflow, allowing you to manage and respond to Google reviews with speed and consistency, all from the same queue you use for Booking.com, TripAdvisor, and others.

Why This Matters

GBP basics done right

Connect your Google Business Profile (GBP) listings to bring all Google reviews and Q&As into a single, prioritized feed. This simple step ensures that no piece of vital guest feedback is missed, establishing the foundation for robust local SEO and reputation management.

Reply impact on conversions

A consistent and timely response strategy on Google is a direct lever for driving revenue. Reviews and management responses are a significant local ranking factor - they don't just build trust with potential bookers, but actively influence how high your hotel appears in local search results and Google Maps. Research indicates that reviews account for 17% of local SEO ranking factors. By managing them effectively, you can lift calls, site visits, and direct bookings.

Core Features

• AI Responses: Generate on-brand draft replies instantly. Use tone controls to adjust the warmth, formality, and detail of the draft before publishing.
• Trends & Themes: Analyze the text of your Google reviews to see what topics (e.g., "parking," "bed comfort," "check-in speed") are driving your current star rating by property.
• Single Inbox: Manage all Google, OTA, and other platform reviews in one unified queue, ensuring no platform is neglected.

Expected Outcomes

• Faster First Responses: Streamlining the process with AI and a central queue reduces the time it takes to post the initial reply, improving customer satisfaction and ranking signals.
• Steadier Ratings from Thoughtful Replies: Consistent, professional replies mitigate the negative impact of complaints and reinforce positive sentiment, leading to a more stable and higher average rating over time.
• Better Local Visibility with Consistent Coverage: Higher response coverage on Google's platform is directly correlated with stronger local SEO performance and greater visibility in the crucial local pack and Google Maps results.

FAQ

• Can we manage multiple GBP listings? Yes - our platform is built for multi-location brands. You can seamlessly add each property's Google Business Profile and assign specific access permissions to local teams.
• Do you support multi-language? Yes - our AI can generate drafts in multiple languages based on the original review language. You can also apply tone presets to ensure brand voice consistency across all languages.