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Insights on review management, AI-powered responses, and building stronger customer relationships.

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Hotel Review Management Software: A Buyer’s Guide (2026)

The Review Agent Team January 12, 2026 10 min read

Hotel Review Management Software: A Buyer’s Guide (2026)

A practical buyer’s guide to hotel review management software: must-have features, evaluation questions, and how to choose the right tool for single or multi-property teams.

Latest Articles

How to Get More Hotel Reviews (Ethically): QR + Email/SMS Templates

How to Get More Hotel Reviews (Ethically): QR + Email/SMS Templates

Jan 12, 2026 9 min

Increase hotel review volume without incentives or review gating. Proven placements, timing, and...

How to Respond to Expedia & Hotels.com Reviews (Examples + Workflow)

How to Respond to Expedia & Hotels.com Reviews (Examples + Workflow)

Jan 12, 2026 8 min

A hotel-friendly framework to respond to Expedia and Hotels.com reviews: what to say, what to...

Review Gating for Hotels: What It Is, Why It’s Risky, and What to Do Instead

Review Gating for Hotels: What It Is, Why It’s Risky, and What to Do Instead

Jan 12, 2026 7 min

Review gating can violate platform rules and backfire with guests. Learn what it is, why it’s...

Hotel Review Management KPIs: What to Track in a Dashboard

Hotel Review Management KPIs: What to Track in a Dashboard

Jan 08, 2026 9 min

The KPIs that actually matter for hotel review management—response time, response rate, review...

How to Manage Hotel Reviews Across Multiple Platforms (Google + OTAs)

How to Manage Hotel Reviews Across Multiple Platforms (Google + OTAs)

Jan 08, 2026 8 min

Guests compare you across Google and OTAs. Here’s a practical multi-platform hotel review...

Hotel Review Management Process: SOP + Checklist for Hotels

Hotel Review Management Process: SOP + Checklist for Hotels

Jan 08, 2026 8 min

A practical SOP for hotel review management: triage rules, response SLAs, approvals for...

Hotel Review Management: Complete Guide for Hoteliers (2026)

Hotel Review Management: Complete Guide for Hoteliers (2026)

Jan 08, 2026 10 min

A practical guide to hotel review management: monitoring, response workflows, KPIs, and...

Hotel Loyalty vs OTAs: Why Direct Bookings Matter More in the Age of AI Agents

Hotel Loyalty vs OTAs: Why Direct Bookings Matter More in the Age of AI Agents

Dec 27, 2025 8 min

Hotel giants are doubling down on loyalty programs to reduce OTA commissions and prepare for AI...

Add Google Reviews to Your Website (Hotel-Friendly Options + Best Practices)

Add Google Reviews to Your Website (Hotel-Friendly Options + Best Practices)

Dec 23, 2025 7 min

Want to add Google reviews to your website without breaking policies or slowing your pages? Here...

How to Generate and Share a Google Reviews Link (Hotels Guide + Templates)

How to Generate and Share a Google Reviews Link (Hotels Guide + Templates)

Dec 23, 2025 7 min

A Google reviews link makes it easy for guests to leave feedback. Here’s how to generate it,...

How to Remove Google Reviews (What’s Possible, What’s Not, and What to Do Instead)

How to Remove Google Reviews (What’s Possible, What’s Not, and What to Do Instead)

Dec 23, 2025 9 min

You can’t delete Google reviews yourself—but you *can* flag policy violations, request removal,...

How to Respond to a Positive Review (20 Examples for Hotels)

How to Respond to a Positive Review (20 Examples for Hotels)

Dec 23, 2025 8 min

Positive reviews aren’t just “thanks!” moments—they’re trust builders. Here are hotel-friendly...

How to Respond to TripAdvisor Reviews in Seconds (Hotels Workflow + Templates)

How to Respond to TripAdvisor Reviews in Seconds (Hotels Workflow + Templates)

Dec 23, 2025 8 min

A fast, hotel-friendly workflow to respond to TripAdvisor reviews without sounding generic—plus...

Review Response Generator: What It Is (and What It’s Not)

Review Response Generator: What It Is (and What It’s Not)

Dec 23, 2025 8 min

A review response generator can save hours—if it stays accurate, brand-safe, and human. Here’s...

Spotting Fake Google Reviews: How Hotels Can Identify and Handle Them

Spotting Fake Google Reviews: How Hotels Can Identify and Handle Them

Dec 23, 2025 9 min

Fake Google reviews can hurt conversions and morale. Learn the common patterns, what evidence to...

Google Business Profile Multiple Locations Guide for Hotels (2025)

Dec 17, 2025 10 min

A practical Google Business Profile multiple locations guide: governance, consistency, local SEO...

Personalized AI-Generated Review Replies: How to Keep Responses Human (Hotels Guide)

Personalized AI-Generated Review Replies: How to Keep Responses Human (Hotels Guide)

Dec 17, 2025 8 min

A practical system to personalize AI-generated review replies without making things...

How to Respond to a Google Review With No Comment (Examples for 1–5 Stars)

How to Respond to a Google Review With No Comment (Examples for 1–5 Stars)

Dec 17, 2025 7 min

Not sure what to say when someone leaves a Google star rating without text? Use these short,...

The AI Review Response Assistant: The Engine Behind Direct Revenue

The AI Review Response Assistant: The Engine Behind Direct Revenue

Dec 16, 2025 7 min

AI booking assistants get the headlines, but reviews close the deal. Learn how an AI review...

Best Reputation Management Software for Hotels (2025): A Buyer’s Checklist

Best Reputation Management Software for Hotels (2025): A Buyer’s Checklist

Dec 16, 2025 7 min

A practical checklist for choosing hotel reputation management software—platform coverage,...

A First-Party Guest Feedback Engine to Reduce OTA Dependency

A First-Party Guest Feedback Engine to Reduce OTA Dependency

Dec 16, 2025 8 min

OTAs own distribution—but you can own guest trust. Learn how to use review data as first-party...

Guest Feedback Scorecard for Hotels (Metrics That Matter)

Guest Feedback Scorecard for Hotels (Metrics That Matter)

Dec 16, 2025 8 min

You don’t need a proprietary “impact score” to run a better hotel. This scorecard shows the...

Google My Business Optimization Guide (Google Business Profile) for Hotels

Dec 15, 2025 8 min

A practical, hotel-focused guide to optimizing your Google Business Profile: categories,...

21 Hotel Reputation Management Strategies That Drive Bookings

21 Hotel Reputation Management Strategies That Drive Bookings

Dec 15, 2025 10 min

A practical checklist of reputation management strategies for hotels—monitoring, response...

Mastering Google Reviews: A Complete Guide for Hotels

Mastering Google Reviews: A Complete Guide for Hotels

Dec 15, 2025 9 min

A hotel-focused guide to Google reviews: how to get more reviews ethically, respond faster with...

The Importance of Responding to Reviews Individually (And How to Do It Fast)

The Importance of Responding to Reviews Individually (And How to Do It Fast)

Dec 13, 2025 5 min

Generic replies make hotels look indifferent. Learn why individualized review responses build...

How to Respond to Every Google Review in Seconds (Without Sounding Like a Bot)

How to Respond to Every Google Review in Seconds (Without Sounding Like a Bot)

Dec 13, 2025 5 min

A practical workflow to reply to Google reviews fast while staying personal, policy-safe, and...

The Hidden Connection Between Your ADR, ROI, and Online Reviews

The Hidden Connection Between Your ADR, ROI, and Online Reviews

Dec 02, 2025 3 min

Did you know your review score directly dictates your pricing power? Discover the data-backed...

AI-Powered Review Management vs. Manual Responses: A Head-to-Head Comparison

AI-Powered Review Management vs. Manual Responses: A Head-to-Head Comparison

Dec 02, 2025 2 min

Still responding to reviews manually? See how AI compares in terms of speed, cost, and quality....

Are You Monitoring Your Reviews Automatically? You Could Be Losing Money

Are You Monitoring Your Reviews Automatically? You Could Be Losing Money

Dec 02, 2025 3 min

Silence is expensive. Discover why manual review monitoring is costing you revenue and how...

The Ultimate Booking.com Review Response Tool for Hoteliers

The Ultimate Booking.com Review Response Tool for Hoteliers

Dec 02, 2025 3 min

Booking.com reviews are critical for your occupancy. Discover the ultimate tool to manage,...

How to Get a Google Review Agent to Help Your Hotel (The Right Way)

How to Get a Google Review Agent to Help Your Hotel (The Right Way)

Dec 02, 2025 6 min

Learn what a Google Review Agent is, what it should (and shouldn’t) automate, and a practical...

A Hotelier's Guide to Revenue Management & Maximizing ROI

A Hotelier's Guide to Revenue Management & Maximizing ROI

Dec 02, 2025 3 min

Revenue management is more than just setting rates. Learn the strategies, metrics, and tools you...

Case Study: How The Grand Hotel Increased Positive Reviews by 40% in 3 Months

Case Study: How The Grand Hotel Increased Positive Reviews by 40% in 3 Months

Dec 02, 2025 4 min

Real results from real hotels. See how The Grand Hotel used AI automation to transform their...

How to Use a Hotel ROI Calculator to Forecast Your Growth

How to Use a Hotel ROI Calculator to Forecast Your Growth

Dec 02, 2025 2 min

Stop guessing about your hotel's growth. Learn how to use our Hotel ROI Calculator to see...

A Hotelier's Guide to TripAdvisor Review Management

A Hotelier's Guide to TripAdvisor Review Management

Dec 02, 2025 4 min

TripAdvisor is still the world's largest travel site. Master the Popularity Index, learn how to...

What is an AI Review Agent? A Complete Explainer

What is an AI Review Agent? A Complete Explainer

Dec 02, 2025 3 min

Curious about AI in hospitality? Learn exactly what an AI Review Agent is, how it works, and why...

7 Actionable Strategies to Improve Your Hotel's Online Review Scores

7 Actionable Strategies to Improve Your Hotel's Online Review Scores

Nov 29, 2025 3 min

Stuck at a 4.2 rating? Here are 7 practical, proven strategies to boost your hotel's review...

AI in Hospitality: The Future of Hotel Management is Here

AI in Hospitality: The Future of Hotel Management is Here

Nov 29, 2025 3 min

From chatbots to dynamic pricing, Artificial Intelligence is reshaping the hotel industry....

A Step-by-Step Guide: How to Respond to Negative Hotel Reviews (and Win Back Guests)

A Step-by-Step Guide: How to Respond to Negative Hotel Reviews (and Win Back Guests)

Nov 29, 2025 5 min

Negative reviews don't have to be a disaster. Learn the 5-step process to turn critical feedback...

The Ultimate Guide to Hotel Reputation Management (2025 Edition)

The Ultimate Guide to Hotel Reputation Management (2025 Edition)

Nov 29, 2025 4 min

Everything you need to know about managing your hotel's online reputation. From monitoring...

What Services Offer Automated Response Solutions for Hotel Reviews?

What Services Offer Automated Response Solutions for Hotel Reviews?

Nov 28, 2025 5 min

Struggling to keep up with guest feedback? We break down the different types of services that...

Which AI Tools Can Manage Hotel Guest Reviews Effectively? A 2025 Guide

Which AI Tools Can Manage Hotel Guest Reviews Effectively? A 2025 Guide

Nov 28, 2025 6 min

Explore the landscape of AI tools for hotel reputation management in 2025. We compare general AI...

15+ Essential Hotel Review Response Templates (For Positive & Negative Feedback)

15+ Essential Hotel Review Response Templates (For Positive & Negative Feedback)

Nov 13, 2025 12 min

Master the art of responding to hotel reviews with proven templates for positive, negative, and...

What the Cornell Hospitality Study _Really_ Means for Your Hotel's Revenue

What the Cornell Hospitality Study _Really_ Means for Your Hotel's Revenue

Sep 18, 2025 4 min

Discover how Cornell's findings translate into actionable revenue growth strategies for your...

The Ask Matters: How to Ethically Encourage More Positive Online Reviews

The Ask Matters: How to Ethically Encourage More Positive Online Reviews

Jul 24, 2025 3 min

Responding to reviews is vital, but so is generating a steady stream of new ones. Learn...

Mastering the Art of the Reply: Your Ultimate Guide to Responding to Online Reviews

Mastering the Art of the Reply: Your Ultimate Guide to Responding to Online Reviews

Jun 23, 2025 5 min

Not sure how to respond to positive, negative, or even neutral reviews? This comprehensive guide...

Get Found Faster: The Surprising SEO Benefits of Engaging with Online Reviews

Get Found Faster: The Surprising SEO Benefits of Engaging with Online Reviews

Jun 09, 2025 4 min

Learn how actively managing and responding to online reviews isn't just for reputation, but a...

More Than a Thank You: How Review Responses Build Lasting Customer Loyalty

More Than a Thank You: How Review Responses Build Lasting Customer Loyalty

Jun 03, 2025 4 min

Responding to online reviews is no longer optional; it's a customer expectation. Learn how...

The ROI of a Reply: How Review Engagement Directly Boosts Your Revenue

The ROI of a Reply: How Review Engagement Directly Boosts Your Revenue

May 30, 2025 4 min

Discover how actively responding to online reviews isn't just good PR, but a direct driver of...

Don't Make These Mistakes: A Quick Guide to Responding to Negative Reviews

Don't Make These Mistakes: A Quick Guide to Responding to Negative Reviews

Apr 28, 2025 4 min

Negative reviews happen. Learn the essential dos and don'ts for responding effectively to turn...

Beyond 5 Stars: How Responding to Reviews Builds Real Customer Trust

Beyond 5 Stars: How Responding to Reviews Builds Real Customer Trust

Apr 25, 2025 3 min

Discover how actively responding to online reviews, both positive and negative, shapes customer...

Is Ignoring Online Reviews Silently Killing Your Sales?

Is Ignoring Online Reviews Silently Killing Your Sales?

Apr 23, 2025 3 min

Discover the shocking impact ignoring online reviews can have on your bottom line and why active...

The New Word-of-Mouth: Why 98% of Customers Trust Online Reviews

The New Word-of-Mouth: Why 98% of Customers Trust Online Reviews

Apr 23, 2025 3 min

Explore why online reviews have become the dominant force in customer trust, often surpassing...

Building Bridges Digitally: How Responding to Reviews Creates Customer Trust and Credibility

Building Bridges Digitally: How Responding to Reviews Creates Customer Trust and Credibility

Apr 22, 2025 5 min

Learn how responding to online reviews actively builds trust with both current and potential...

The Undeniable Power of Online Reviews: Why Your Business Can't Afford to Ignore Them

The Undeniable Power of Online Reviews: Why Your Business Can't Afford to Ignore Them

Apr 22, 2025 5 min

Discover why online reviews are the new word-of-mouth and how they massively influence customer...